Why Your Business Needs a Website in 2022
Are you wondering if your Kelowna business needs a brand new or updated web design 2022? Well the obvious answer is yes, but there are many reasons why. If you want the public to take your business seriously you absolutely need a website and an online presence, no matter what industry you work in. In this article we are going to go over the most important reasons why your business needs a website in 2022.
The importance of internet presence
As mentioned above, potential customers won’t take your business seriously if you do not have a website. As of January 2022, Google processed over 3.5 billion searches per day, and 58.4% of users purchased a product or service online each week. Now think about how many website visits you are missing out on because you don’t have a website, and how many visits your competition is getting because they DO have a website.
Informing online customers
With the stats mentioned above, think about how many users in your area are using the internet to find information on specific products or services, and the chances are quite high that they could stumble upon your website for answers and/or your services.
Customers want answer quickly or they’ll move onto something else, so make sure your website can very clearly answer these questions: What is your business, what do you offer, and how can the customer reach you. Work with your Kelowna web design company to make sure all of this information is easily accessible to the user when the first load your website.
Long term success
People who are serious about their business succeeding generally think long term. The future will most certainly involve the internet, as more than half the planet’s population is online, and that number will continue to grow.
To make sure your business reaches a wider audience now and in the future, an online presence is critical to your businesses success.
Social media is not enough
Many people will just set up social media accounts and not worry about building a website because they think this is enough, but it’s not.
Facebook updates its algorithm often, making it harder to grow organically. It is also becoming less popular now with other social platforms beginning to increase in popularity. If you’re using Twitter or Instagram, organic growth is increasing a tiny bit, but less is largely due to businesses linking to their social media pages directly from their website. It’s not enough to just bombard users with ads, you need to also create calls to action to give users incentive to contact you or use your products and services, and there’s no better way to do this than with a website.
There are many reasons a website is so important for your business in 2022, so if you’re ready to get the Kelowna web design process started then contact us at River City Design today!