Now that mobile phones, tablets, and other devices now rule the online world, having a responsive website is more important than ever. In this article we’re going to get into what a responsive website is, and why it’s so important for your business.
What is a responsive website?
To put it simply, A responsive website is built on a framework that is able to shrink and expand with ease on any device, and without having to load a completely different version of your website due to the device it is being viewed on.
Now that you have a basic understanding of what a responsive website is, let’s get into some of the reasons why it’s so important.
The rise of the mobile device
As of 2021, approximately 54% of people all around the world are viewing website’s on their mobile devices, and those numbers are sure to grow as technology advances in the coming years. If your website is not responsive or mobile friendly, difficult to navigate, or completely broken on phones or tablets, over 50% of the users coming to your website will see this and move on to a competitor with a working responsive website.
In the above point we mentioned losing people to a broken website, but let’s expand on that a little further. The user experience is the most important thing when it comes to your website, if your website does not work properly on all devices you are guaranteed to lose the user and their business. According to Google, over 60% of people that have had a bad experience with a website on a mobile device will not return to the website, and 40% will move onto a competitors website. As an example I’ll use the city we’re located in, if someone searches for a Kamloops closing store and you do not have a responsive web design, the user will go back to Google and find a competitor that does, and you’ll lose that clothing sale.
Search Engine Optimization
With around 60% of Google searches being done on mobile devices, it’s more important that ever that your website is responsive and working on a mobile device. Google wants to give their users the best results possible, and having a responsive website will help increase your rank in the search engines as Google knows it will provide the user with a great experience. In fact, Google has been cracking down on the websites that are not responsive, and you may lose your position in the search engines all together.
Website Load Time
Google has also been cracking down on the speed of your website, and responsive websites are much faster as they are not having to load separate files to load your website on mobile devices. Are you curios of your website’s speed? Use Google’s PageSpeed insights tool to find out!
There are many reasons you should have a responsive web design, and if you’re located in Kamloops, Kelowna, or anywhere in the Okanagan and need a website, contact us today!