Are you a small business in Kamloops and are unsure whether you want to invest in website or graphic design services? Well you’re not alone. It is very common that most small business owners feel that way, due to the rising costs of starting a small business and trying to spend as little as possible, many people feel investing in a website is a luxury they cannot afford. But the truth is, having a website for your small business is the best way to get your company name and products out to the world, and is essential to running a successful business… and it doesn’t need to cost an arm and a leg.
Below are a few reasons why you need to invest in a website for your small business right away:
Introducing yourself to the public
All of the effort you are putting into marketing is going to lead people to look online for information about your business. Your website is a great way to introduce the public to your company and brand, the services you provide, or the products you sell. It also allows people to browse your website for pricing information or contact details, as most people tend to look online for this information nowadays, instead of calling you via phone.
Promoting and selling products and/or services
Think of your small business website design as a digital brochure or flyer, as you are able to keep it up to date with all of the latest offerings and information related to your services and/or products.
Having a website allows you to promote your services or products you sell, with options to sell products online via an E-commerce store. E-commerce website’s are key to selling products outside of your local area, allowing people all around the globe to purchase your products and have them shipped directly to them. These types of website’s are setup by the web developer, leaving all of the technical/setup work to them, while you focus on your business.
If you don’t sell products online but require appointment booking for your business, a website is great for that as well. Website’s are a great way to include a booking form that users can fill out to book an appointment with you. There are even booking forms that can work directly with your calendar on google or mobile device.
Lastly, a website is a great to showcase a portfolio of your work, whether it’s artwork, design work, construction, etc. There are limitless ways to showcase your portfolio with a website.
Competing in the local market
Websites are not just for the big brand companies, in fact you’ll find that websites are more beneficial to smaller companies. If you as a small business do not have a website you are losing business to your competition. Everyone turns to the search engines these days to find local businesses, so having a website and being able to be found online is essential for your business. Compteting online is one of the most important things, if not THE most important, about having a website for your small business and being successful going forward.
Extended business hours
Think of your website is a fulltime 24 hour employee. When your business closes for the day, your website is always there to promote your products and/or services. This allows online users to find the information they’re looking for, or purchasing products from your website while you’re at home enjoying time with your family or friends.
Improve customer service
A website is a great way to improve your customer service and is sure to leave the user satisfied knowing they have found the information they need or their questions answered, without having to pick up the phone or come to your store. There are many ways you can implement customer service tools into your website, such as an FAQ page, an online chat tool, or even a ticketing system. The options are endless.
These are just a few of the many reasons why small businesses need a website in order to be successful. For more information feel free to contact us today for any questions you need answered, or if you’re looking for a website design in Kamloops for your small business.